4 Ways Authorized Dealers Can Use Our Image Database to Transform the Customer Experience

Every product and brand has its own story and reason for standing out in the marketplace. The more products you stock, the more you have to invest financially and in time and resources. We love opportunities to connect with our Authorized Dealers to discuss natural stone projects, different applications, and comparing collections--and our image database extends that to offer an easily accessible starting point online. You can also share it with your customers to make your conversations, and their experiences, more impactful. Here are 4 ways signing up (and using our image database) can make the product selection part of your job easy, efficient, and effective!

Old New England Wall Mosaic palletized and ready for transport to an Authorized Dealer.

1. Improve Customer Service

Your customers have different levels of experience with natural stone and the brands you represent. Having immediate access to high-quality natural stone photos including swatches, palletized materials, and finished products (Thinstone Veneer, Flagstone, Architectural Products, and more!) allows you to showcase and explain different options and opportunities in the moment, and inspire your customers to meet their customers needs in new and creative ways.

2. Share via Social Media 

Sharing social media photos is an efficient, interactive, and quick way to feature your favorite products, advertise specials on stocked materials, or showcase before and after transformations. The building materials industry is very visual, so any opportunities to share projects, inspire, and motivate your audience is a great way to build connections, add followers, and encourage more customer interactions! Having instant access to photo downloads makes posting and planning ahead easier and more organized, and frees up time for other tasks.

Old New England Rounds on a pallet versus in a completed exterior fireplace. 

3. Enhance Your Website 

You can use the photos from our image database to showcase the products you sell on your website. Whether your website is managed by your team or another company, having access to a variety of high-quality photos adds an element of professionalism and credibility. By making it easy to explore the products and brands you represent, customers are more likely to return for future projects and encourage others to use you as a resource, too. 

4. Improve Internal Product Education

Seeing the same stone at all different stages, from raw materials to finished spaces, can make it easier to identify the stone in all formats. Seeing how the stone looks in different products, patterns, and applications, helps you appreciate individual characteristics and versatility. The more experienced you become with products, the more easily you can make thoughtful recommendations. This is a valuable service to everyone involved, and helps build great business relationships! 

The image database is searchable by application, collection, color, pattern, project type, and stone type, allowing you to narrow down exactly what you are working on or envisioning. You can use one tag, or multiple tags, to assist in your search as needed. Downloading photos and sharing collections with your customers and within your team is quick and easy--and you can learn more about how to do that here. You can also sign up for the image database, or start using it if you already have and forgot, by clicking here! Stay tuned for future additions and updates, and for more ways to improve the natural stone selection experience.