7 Ways to Use Social Media to Grow Your Natural Stone Business

Social media has become an essential tool for businesses across all industries. Since the building industry is all about aesthetics, taking advantage of different social media platforms like Facebook, Instagram, and Pinterest (to name a few) can help showcase products, connect with potential customers, and engage with your current audience. Here are 7 ways to use social media to expand your reach, build brand recognition, and take your business to the next level! 

Thinstone Veneer pallets ready to ship to Authorized Dealers from our manufacturing facility in Brookfield, CT. 

1. Showcase Your Products 

Close-ups of products, finished projects, or behind-the-scenes looks at your location can help you connect with potential customers. You can also encourage existing customers to share photos of their projects featuring your products, which helps build credibility for your brand as well as a sense of community. 

2. Engage with Your Audience

Sharing photos is one aspect of social media, but engaging with your audience is even more valuable. Responding to comments and answering questions promptly, and engaging in conversation, helps build relationships and trust. You can also use social media to ask customers' opinion on design trends or project ideas. 

3. Share Educational Content

Position your business as a leader in the industry by sharing educational content. This can help potential customers make informed decisions, with your expertise as the reference point. Whether you're linking to blog posts and articles, or creating videos on how to choose the right products, investing time in education will help build your audience.

4. Leverage Customer Experience

When customers take the time to share positive feedback, sharing it on social media showcases the quality of your products and the reliability of your customer service. You can share quotes form customers or detailed case studies of projects that showcase your expertise and product versatility. 

"Pins" through the social media app, Pinterest, showcasing completed natural stone projects.

5. Run Promotions 

Engage your audience and create some buzz when you run promotions or giveaways on social media. This helps increase your reach, engagement, and follower count. You can offer special promotions to social media followers to encourage purchases, or ask customers to submit photos of finished projects for a chance to win to create user-generated content (which speaks for itself!) 

6. Collaborate with Industry Partners

 Partnering with other brands that complement your business helps reach a wider audience. Look for "influencers" in the home improvement, interior design, or construction world who align with your brand values. You want to engage in authentic partnerships, where the collaboration feels natural and beneficial for both parties, to help build credibility.

7. Analyze and Evaluate Data 

Using social media allows you measure how many people you reach, and what type of posts work and don't work with your audience. You can analyze on a regular basis and use this information to adjust your strategy and improve your approach. Social media platforms offer different tools for analyzing post performance and measuring engagement rate, followers, and more. 

There are many social media platforms you can use to connect with your ideal audience. A few to start with include Facebook, Instagram, and Pinterest--or Linked In for business networking. For high-quality material and finished project photos you can use in your social media posts, register for our digital content database (and encourage your customers to take advantage of this resource and inspirational opportunity, as well.) For step-by-step instructions on how to use it, take a look at this recent blog post.