Social media is an essential part of how we connect and share content, personally and professionally. With multiple platforms available—each offering unique features and experiences—engaging through different apps daily is common. One platform that continues to stand out in the building materials industry (and that we love to use) is Instagram. With visually driven content and user-friendly features, Instagram has become a favorite for individuals and businesses alike. Including photo-sharing and reels, direct messaging, and more, Instagram offers an ideal space for inspiration, education, and community-building! Here are 5 ways you can use Instagram to create meaningful connections with customers and grow your business.
1. Showcase Project Photos: Instagram isn't a text-heavy platform, which makes it perfect for showcasing how products are transformed into finished projects. Whether it's before-and-after shots, works-in-progress, completed spaces, or you're showcasing different product options, Instagram is a great place to highlight the beauty and range of the materials you have to offer.
2. Share from Behind the Scenes: Captivate your followers with a time-lapse of an installation or a behind-the-scenes tour--or try featuring a customer testimonial with a series of project photos. Showcasing who you are, and how you can help transform their spaces, boosts engagement and keep followers interested.
3. Connect with the Right Audiences: Instagram is a hub for interior designers, architects, and homeowners seeking inspiration. Using relevant hashtags and tagging other industry professionals when you feature their work, or they purchase from you, can help connect you with potential clients and new opportunities.
Instagram Story shared by Soake Pools, featuring a team meeting with Delgado Stone.
4. Engage with Followers: Instagram’s interactive features like post comments, direct messages, polls, and stories (see photo above) allow businesses to engage with their audience in real time. Answering questions about stone types, maintenance tips, or design ideas builds trust and credibility.
5. Build Partnerships: Instagram is a great way to connect with home improvement influencers, designers, or satisfied customers, who can helps showcase your products in real-world settings. Resharing other users' content featuring your products adds a level of authenticity and social proof to your brand that no form of advertising can create!
By leveraging Instagram’s visual and interactive features, businesses in the natural stone industry can showcase their products in a compelling way, attract new customers, and build a valuable online presence. For more social media tips, this blog post on how to use Facebook to boost your business may also be helpful to you. And, if you're not following us already, we'd love to connect with you on Instagram! For more information on natural stone collections and how to incorporate them, download our catalog.